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The American Council on Education to Unveil First-of-its-kind Public Outreach Campaign

Thursday, March 9, 2006

Contacts:
Tim McDonough
(202) 939-9365
Tim_mcdonough@ace.nche.edu

Kellee Edmonds
(202) 939-9368
kellee_edmonds@ace.nche.edu

WHAT: The American Council on Education (ACE) will announce a new, first-of-its-kind national outreach campaign intended to highlight higher education's role in the future of our country. The campaign includes the participation of hundreds of colleges and universities and numerous partners from across the country. The announcement will be made during a teleconference originating from Washington, DC.

WHO: Nancy Cantor, president and chancellor, Syracuse University,
Chair, American Council on Education Board of Directors
William Kirwan, chancellor, University System of Maryland
Charlene Nunley, president, Montgomery College (MD)
Myles Brand, president, NCAA
Terry Hartle, senior vice president, American Council on Education
Roy Spence, president and founder, GSD&M, Austin, TX
Robert Utley, III, chairman, First Worthing/University Partners, Dallas, TX

WHEN: Tuesday, March 14, 2006 at 11:00 a.m. EST

RSVP: To register, members of the media should call ACE's Office of Public Affairs at (202) 939-9365 or respond via e-mail to kellee_edmonds@ace.nche.edu by 5:00 p.m. EST, Monday, March 13. Teleconference call-in information will be provided on or before March 13. Embargoed media materials, including information on how to view the print ads and television PSAs, will be distributed via e-mail at 8:00 a.m. EST, Tuesday, March 14. These media materials are embargoed until Tuesday, March 14 at Noon EST.

WHY: Research conducted for the Solutions campaign suggests that the public clearly recognizes the individual or private benefits of higher education but they tend to understate the public or social benefits.

The goal of the campaign is to increase public understanding of the extent to which these public benefits improve the nation's economic health and the quality of life for all our citizens.

Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents, and more than 200 related associations, nationwide. It seeks to provide leadership and a unifying voice on key higher education issues and influence public policy through advocacy, research, and program initiatives.