Advanced Social Networking 101

Featuring
Ron Desi, Director
UB/Towson MBA Program

DATE:     December 4, 2009
TIME:       Noon to 3:30 p.m. (registration and lunch begin at noon; program begins at 1 p.m.)
PLACE:   University of Baltimore
                William H. Thumel Sr. Business Center, Room BC221(directions)
                11 W. Mount Royal Avenue Baltimore, MD 21201
COST:   $30 per person, including lunch. Parking at the Maryland Avenue Garage for a flat rate of $4.

Advanced Social Networking

There are social networks and then there are Social Networks. The first kind are connections with colleagues, stakeholders, and communities. The second kind - the web-based services that both support and profit from our connections - are the subject of regular conversations by every organization engaged in online communication and organizing. Facebook, LinkedIn, LiveJournal, Twitter and others... Are they worth our investment as an organization? How do they affect our ability to reach our stakeholders? How can we leverage what they have to offer? How can we use them without getting locked in? In this seminar, we'll look at these questions and help you:

  • Develop a framework for making decisions about any given social networking site
  • Design a model for using such sites that maximizes ROI and minimizes risk of lock-in
  • Make sure you and your stakeholders, not the social networking sites, own your relationships
  • Identify the top three immediate social networking opportunities and plan to test them

Are you already communicating with many of your stakeholders online? Do leaders and others have questions about social networks? Do you yourself see some promise in them, but want to approach them smartly? If you are involved in discussions about, or have responsibility for, these questions and related decisions, then this seminar is right for you.

Pre-registration is required; enrollment is limited.
Register Here, Your successful submission will receive a confirmation and directions by email. Questions? Call Linda Bowman at 301.445.2715 or Marianne Horrigan at 301.445.2708.

Details on payment procedures will appear in your confirmation message.
Deadline for registration: November 27, 2009. Sorry, no refunds after this date.