Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. This is a one of kind product management certification that covers the skill sets for the entire product lifecycle.
UMCP starts this new Professional Certificate with the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. By exploring the roles and responsibilities of being a product manager, and identify its relationship to stakeholders external and internal, including customers, engineering, legal, finance, marketing, and customer service.
As a product manager you have to own the results of your product’s success by tackling risks early and setting up your teams for success. The courses in this program move on to discussing product-market fit, with a detailed examination of target customers, customer’s underserved needs, value propositions, feature sets, and user experiences.
Finally, one cannot lead products without core skills in leadership and influence. Product managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating. This course will enable learners to align product teams, product designs, and product development for speed and innovation at scale.
The certificate consists of five individual courses and when all five are successfully completed, the certificate will be issued (for verified learners). All courses are asynchronous which allows individual students to sign up and start the courses when they want and at their own pace. Students from all sides of the project management community will also be able to collaborate with others registered in the program.
