USM University Relations Council

With the formation of the University System of Maryland (USM) in 1988, the USM Regents and Chancellor in consultation with the presidents of the constituent institutions recommended the formation of a systemwide council on university relations.

The resulting University Relations Council (URC) comprises the chief public relations officers from each of the USM institutions, chaired by the chief public relations officer for the USM Office.

The URC meets regularly and communicates frequently about all aspects of public relations, serving as a forum for:

identifying mutually supportive strategies among USM institutions;

developing cooperative arrangements that increase efficiency and effectiveness;

coordinating multi-institutional initiatives;

clarifying institutional and university system identities;

ensuring consistency of messages where appropriate;

establishing systemwide goals;

recommending systemwide policies and procedures;

sharing best practices;

facilitating professional development;

resolving inter-institutional conflicts.

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