USM’s Logo and Style Guide
The USM logo is a critical marketing and branding tool for the system. It serves as the basis for USM’s graphic identity and helps to visually communicate what USM is and what its strategic priorities are.
The USM logo is available in two different orientations (horizontal and stacked) and in a variety of file formats. All of these files can be downloaded here.
There are strict style guidelines governing the use of the USM logo. These guidelines are spelled out in the USM Logo Style Guide. Any deviations from the parameters set forth in the style guide must be approved by the USM Office of Communications.
Additional information about the USM logo can be found here.
If you have questions about the USM logo or style guide, please contact Jennifer Rose.
Logo Usage Guidelines
These guidelines detail proper use of the University System of Maryland (USM) logo,
as approved by USM leadership.
Everyone who communicates on behalf of USM and/or uses the logo shall be aware of and
adhere to these guidelines. The purpose of the guidelines is to maintain a consistent visual
appearance throughout all USM materials and to ensure the logo's integrity.
Please follow them carefully.
The minimum clear zone on all sides of the logo is equal to the height of the bottom black diamond shape in the shield.
The primary font is Adobe Garamond. The logo uses Adobe Garamond bold and bold italic.
Minimum size 1.5" wide or 108 pixels wide
USM Primary Logo - Horizontal
** For more detail on which file type should be used in different contexts, see the chart below.