Under direct supervision, assists in a variety of assignments in the
gathering and preparation of news and information about the
institution and its programs for dissemination through the media and
relevant institutional components.
1. Interviews individuals to gather information and writes basic
materials such as simple news releases, routine statements, and
brief articles for internal and external audiences.
2. Researches, develops, and maintains media mailing lists by
identifying and targeting appropriate mailing audiences;
coordinates and prepares mailings.
3. Compiles and maintains files of clippings or records of media
placements as well as pertinent institution resource information
such as photographs, institution statistics, and reports;
distributes to interested parties.
4. Responds to inquiries from public or media on issues that are not
complex or sensitive.
5. Makes follow up contacts with media to encourage coverage for
programs and activities; accomodates media presence on site.
6. Prepares, assembles and distributes media packets.
Note: The intent of this list of primary duties is to provide a
representative summary of the major duties and responsibilities of
this job. Incumbents perform other related duties assigned. Specific
duties and responsibilities may vary based upon departmental needs.
EDUCATION: Bachelors degree in a related field.
Skill in the mechanics of the English language; in the use of personal
computers and word processing software. Ability to gather information
from a variety of sources and to draft articles according to a
particular style, format, or audience; to communicate effectively both
orally and in writing; to establish and maintain effective working
OTHER: Except for qualifications established by law, additional
related experience and formal education in which one has gained the
knowledge, skills, and abilities required for full performance of the
work of the job class may be substituted for the education or
experience requirement on a year-for-year basis with 30 college
credits being equivalent to one year of experience.
CONDITIONS OF EMPLOYMENT